Honest Floss:
a critical brand identity

What: Packaging
When/Where: Fall 2023, Objects and Spaces, instructor Kate Catterall
How: Illustrator, InDesign, technical drawings, prototypes, chipboard/construction paper

I created dental floss packaging with the goal of changing consumer behavior and calling out the discrepancy between flossers and non flossers. The packaging is an exercise in what my professor calls “critical packaging” and aims to call out why we lie to ourselves (and our dentists) about the daily habit so many skip.